Even online, people are still people and friends and family are our first go-to for the decisions that matter. In many cases, your users will not commit to a purchase without this discussion. This makes most, of not all, purchase decisions actually group decisions.
have made a purchase based on a recommendation from friends and family
millennials ask for their friend’s advice before a purchase decision
of people used help and opinion of friends, or relatives when they planned leisure travel
of all millennials vacation with their friends
of purchasing activity online is communication between buyers
Planning a trip is a big effort for your users. They are challenged in synchronizing schedules, agreeing on options and verifying all the details over archaic channels.
Users are lost in a haze of too many screenshots and links, while bouncing between apps and websites. This takes them away from your site and the booking experience. For your users, getting decisive feedback from more than one person is next to impossible, while for their group members looking at all the options requires endless scrolling up the thread.
Find out just how much revenue you can generate with real-time group booking