Have made a purchase based on a recommendation from a friend or family member
Of millennials ask for advice from their friends before making a purchase decision
Of people ask for recommendations from friends or relatives when planning a trip
Of all millennials vacation together with their friends
Of online purchasing activity is communication between buyers
Even online, people are still people, and friends and family are our go-to for the decisions that matter. In many cases, your users will not commit to a purchase without first discussing it with their peers.
Users are lost in a haze of screenshots and links, while bouncing back and forth between different apps and websites. They are forced to leave your site, often leading to cart abandonment. For your users, getting decisive feedback from more than one person is next to impossible, while group interactions are inconvenient and require scrolling up and down the thread.
Find out just how much revenue you can generate by allowing your users to easily consult with each other