Have made a purchase based on a recommendation from friends and family
Millennials ask for their friend’s advice before making a purchase decision
Of people ask for recommendations from friends or relatives when planning a trip
Of all millennials vacation together with their friends
Of purchasing activity online is communication between buyers
Even online, people are still people and friends and family are our first go-to for the decisions that matter. In many cases, your users will not commit to a purchase without this discussion.
Users are lost in a haze of too many screenshots and links, while bouncing between apps and websites. This takes them away from your site and forces them to abandon their cart. For your users, getting decisive feedback from more than one person is next to impossible, while for their group members looking at all the options requires endless scrolling up the thread.
Find out just how much revenue you can generate by allowing you users to easily consult with each other